Over the years I have worked with a some amazing mums and Influencers from around the world who have created incredible online brands through their Instagram profiles. The one thing I have really noticed that creates an authentic following is to embrace who you are online. Instagram has become a way of really exploring and expressing your identity, and as mums we love relating to one another, the highs, the lows and the mess of it all.
@rachelle.rowlings is the Insta Mum we all love and all want to be. She is beautiful, honest, talented and not afraid to share her #mumlife struggles in Balenciaga and baby vomit with her followers!
I had a chat with my dear friend Rachelle to get an idea what it's really like to be an OG authentic Insta Mum. I have watched her expand her family and wardrobe over the years, and in my eyes she will always embody what it means to have style, and a solid online brand with maybe a little bit of spag bowl on your shirt at the same time.
Rachelle: Chaos with a side of chic! (I hope).
BBB: What do you think is the key to a good instagram post?
BBB: So Rachelle, you have been in the insta game for a few years now, what has changed the most about your experience online?
BBB: What do you think it takes to become a successful mum influencer?
BBB: What advice would you give other mothers who might be thinking about building their online brand?